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European Travel & Tourism Council (ETTC)

The Travel & Tourism Council of the European Chamber of Commerce aims at establishing regular dialogue with the Hong Kong Government and relevant stakeholders to strengthen and facilitate travel & tourism for European companies in Hong Kong, its workforce and beyond, as well as to shape the recovery journey of the sector after the pandemic.

Main Objectives

The Council focuses on several areas:

  • Hong Kong- GBA- Mainland China Synergy: even though Hong Kong, Macao and Mainland are well connected through various infrastructures, regulations, unclarity and visa restrictions are still barriers for free and smooth travel. ETTC will work together with the Hong Kong government on solutions to these barriers.

  • Strengthen Hong Kong’s position as an international hub: The council offers a platform to connect and develop plans to strengthen the position of the city as an international hub for travellers.

  • Security & Travel Facilitation: The council advocates for improved visa facilitation and a safe traveller journey by using innovative technologies and strategies leading to economic growth and job creation

  • Crisis Recovery: ETTC presents ideas and demands to the Hong Kong Government to develop together a post-pandemic travel & tourism strategy so to mitigate the impact of the crisis in the recent year(s).

  • Sustainable Travel & Tourism: As far as possible, the Council aims at promoting sustainable travel & tourism practices to mitigate negative effects caused by the growing impact of the sector.

  • Promotion of Hong Kong – Europe Travel and Tourism 

Among others.



Christoph Meyer, Co-Chairman of ETTC

General Manager Hong Kong, South China and Macau, Lufthansa

thumbnail_Alexandra Malandain.png

Alexandra Malandain, Co-Chairwoman of ETTC

Managing Director, HK a la Carte


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