Baker & McKenzie and The European Chamber of Commerce in HK would like to invite you to a seminar with the topic focused on the legal landscape of the food & beverage industry in China, led by Mr Andrew Sim.
Andrew is currently an Intellectual Property (“IP”) partner based in China. He is the Office Lead for Consumer Goods and Retail in Baker McKenzie Beijing Office and heads the Food and Beverage Industry practice group, advising on all F&B related legal issues. Andrew primarily focuses on IP protection and enforcement in China, and is well versed in directing anti-counterfeiting operations and other commercial IP issues. Feel free to read more about Andrew’s comprehensive biography on Baker McKenzie website (https://www.bakermckenzie.com/en/people/s/sim-andrew).
||3 July (Wednesday)
||9 – 9:30AM Registration
9:30 – 10AM Presentation
||Baker & McKenzie
14th Floor, One Taikoo Place
979 King’s Road, Quarry Bay
||Free of charge
||Andrew Sim, Partner, Baker McKenzie (Beijing, PRC)
||Businesses in the food and beverage industry are well aware of the market potential in China. The rise of e-commerce, the tightening of food related regulations along with tough competition can be quite a challenge for food brands. Andrew Sim, Partner at Baker & McKenzie LLP who leads the China Food and Beverage practice will share his industry insights and cover current issues including:
- the F&B business landscape in China
- legal and regulatory framework
- advertising and labelling requirements
- the rise of professional anti-counterfeit fighters/professional consumers
- key IP trends and developments
If interested, please register using the following link: https://eurochamhk.typeform.com/to/JTKiuk and for further questions contact Núria Sau at email@example.com
*Unfortunately, staff from other competitive law firms are NOT allowed to attend the seminar due to Baker McKenzie’s polices.