Mr. Frederik Gollob

Chair of the European Chamber of Commerce in Hong Kong, 2021-2022

Frederik Gollob has only recently switched his career path after a 19-year career with Daimler AG / Mercedes-Benz AG focusing on Sales & Marketing in various senior leadership roles. Having lived in Beijing for over 7 years, and with the responsibility to build the strongest Dealer Network for Mercedes-Benz globally, he accumulated extensive knowledge on doing business in Asia. In 2018 he was appointed President & CEO of Mercedes-Benz Hong Kong.

In October 2020, Frederik joined one of the world’s biggest car dealer groups, with the responsibility to build up an entire business model for selling and servicing electric vehicles in China. In addition, he co-founded the consulting company [hil-top] advisory HK Ltd. together with his wife Karen Gollob. The company focuses on Marketing Strategy, Analytics and Distribution topics. Frederik has been a Director within the German Chamber of Commerce in Hong Kong since November 2018, actively promoting industry interests within the European Chamber of Commerce in Hong Kong (EuroCham). Since January 2020, he has also been the EuroCham Chairman. In this role, he has focused on reforming the chamber into a strong and effective lobbying platform for European companies.