The European Automotive Council represents the European passenger car and commercial vehicle manufacturers in Hong Kong. It aims to bring forward proposals and be a partner to the government of the Hong Kong, working together towards a safer, greener, more efficient and more competitive automotive sector. Contributors of the Council are European vehicle manufacturers, their subsidiaries and/or representative offices.

4 priority areas of the European Automotive Council are to focus on:

European automotive brands in Hong Kong account for more than 50% of all licensed passenger cars. European brands are also represented strongly in heavier truck segments (>16 tonnes) as well as accounting for more than 50% of non-franchise buses and nearly 100% of franchise bus sales.