Macau Seminar: Protecting Your Intellectual Property Rights in Macau and Greater China
Event Time: Thu 20-Sep-2012 9:30 AM
Venue: Mandarin Oriental Macau, Harbour and Bay Room, 1st Floor, Avenida Dr Sun Yat Sen, NAPE

The European Union Business Information Programme in Hong Kong & Macao (IPIM, IEEM & ECC HK), thanks to EU funding and China IPR SME Helpdesk, were delighted to co-host a seminar on Protecting Your Intellectual Property Rights in Macau and Greater China at Mandarin Oriental Macau on Thursday 20thSeptember 2012.

Guest speakers in this seminar included: (Click for Biography and Presentations)

The opening remarks were provided by Talida Goean, Project Director of the European Union Business Information Programme (EUBIP); an introduction to the partners of EUBIP was given and highlighting the fact that this is actually the third joint event organised with the China IPR SME Helpdesk. She also informed the audience, that IPR issues were a major concern of the programme and as a result a special council was formed. She invited large, medium and small enterprises from European States throughout Hong Kong and Macao to join the newly formed European Brands Protection Council. The activities of this council were further elaborated by Stanislas Barro, Board Member of the European Brands Protection Council (EBPC) later on in the seminar.

An overview of the Macau’s IP laws was provided by Gonçalo Cabral, IPR Legal Adviser, Macau Government, commenting that Macau’s IP legal system has a similar system to the EU and of international standards but indicating the rooms for improvement to the system. He also gave a comparison between IP laws of Hong Kong and Macau and as well as Europe and Macau, each having their own unique attributes.

The China IPR SME Helpdesk experts gave an overview of their organisation and how they can help SMEs to protect their IPR in China and offered practical business advice and information about how to use the Chinese IP system to enforce your rights effectively, and protect your brand and product designs when dealing with Chinese partners.

The European Brands Protection Council (EBPC) was introduced to the participants by Stanislas Barro, Board Member of the European Brands Protection Council (EBPC), giving them a presentation on the background of the council and the highlights so far accomplished by the EBPC. This was then followed by sharing best practices on brand protection; where being proactive in trademarks, design, patent, copyrights and domain registration was one of the main messages take away for a successful brand protection and enforcement strategy.

The expert speakers offered free one to one consultation sessions after the presentations.

This event was funded by the European Union

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