Why is the European Union producing a new trade strategy? How will the trade policy contribute to improved EU-China relations? In what way(s) is this an open, sustainable and assertive trade strategy? What would this mean for companies seeking to enter the Chinese and Hong Kong market?  

The EU has recently announced the implementation of a new trade strategy aiming to address the challenges we currently face: the economic recovery, climate change and environmental degradation, growing international tensions, greater recourse to unilateralism, and its consequences for multilateral institutions. The new trade policy intends to increase economic relations with Africa, Latin American and Asia-Pacific, acknowledging that 85% of global growth over the next decade, will occur outside of Europe.

In this evening session, we will begin with the Head of Trade of the European Union Office to Hong Kong and Macao, Walter Van Hattum, setting the scene and outlining the basics of the new EU trade policy. The presentation will be followed by a Q&A session joined by Ben Wootliff, Partner at Control Risks, who will ground the discussion in Asia, focusing on potential political engagements relevant to businesses.
The Q&A will be moderated by Frederik Gollob, Chairman of EuroCham Hong Kong.

We strongly welcome and appreciate questions on the subject from the attendees prior to the event’s date – to be sent via email to Steffen at steffen.clausen@eurocham.com.hk on or before April 8th. If suitable questions, these will be raised by the Moderator and answered by the Speakers in the Q&A. 

The discussion will be followed by an in-person (!) networking session with complimentary wine.

Date: 13th of April 2021
Time: Presentation and Q&A: 6:00-7:00 PM; Networking: 7:00-7:30 PM HKT
Venue: 8/F, Hollywood Centre, 233 Hollywood Road, Sheung Wan, Hong Kong 
Fees:  HKD 180

This is a members-only event – European National Chambers’ members are welcome to join.
Maximum capacity of 35 attendees – first-come, first-served basis. 

If you have further enquiries or need assistance, do not hesitate to contact Emma (marketing@eurocham.com.hk).



Ben Wootliff

Partner at Control Risk Asia



Walter Van Hattum
Head of Trade of the European Union Office to Hong Kong and Macao





Frederik Gollob
Chairman of EuroCham HK, Vice-President at Zhongsheng Group




Thank you for registering to our event.  

To finalize your registration, please choose one of the payment methods below: 

Full payment shall be arranged by 12th April.

Bank Transfer

Bank account details: 

Account Name: 

The European Chamber of Commerce in Hong Kong 

Bank Name: 

The Hongkong and Shanghai Banking Corporation Limited 

Bank Code (HK Specific): 


Account No.: 


If there is not enough space to input your name, please input in the message section “Beneficiary Name: The European Chamber of Commerce in Hong Kong”. 


Mail Cheque 

Please issue a crossed cheque made payable to “The European Chamber of Commerce in Hong Kong” and mail it to the address below. Kindly, state the Invoice No. (if any) on the envelope and cheque. 

The European Chamber of Commerce in Hong Kong 

theDesk United Center, Room 485/F 

95 Queensway, Admiralty 

Hong Kong 



Press “Pay Now” and you will be redirected to the payment site.  

Remember to add your FULL NAME for our reference. 



*Terms and Conditions: 

(a) Requests of any kind of cancellation must be made in writing 3 (three) working days prior to the event date. A booking is considered cancelled only with the confirmation e-mail sent from The European Chamber of Commerce in Hong Kong. 

(b) No shows will be charged, and payments are non-refundable, unless the event shall be cancelled by The European Chamber of Commerce in Hong Kong. 

(c) If Typhoon 8 (or above) or Black Rainstorm Signal is hosted, all events will be cancelled. 

Once the proof of payment is received, a final confirmation will be sent. 

Do not hesitate to contact us if you have further enquiries. 


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