Mr. Iñaki  Amate

Vice – Chair of The European Chamber of Commerce in Hong Kong, 2021

Mr. Amate is currently Partner and Asia Pacific Wavespace and Design Leader at EY. He is one of the pioneers of the Service Design industry globally. He helped to build and lead Fjord in Europe, Middle East, South America and Asia and has helped create the design ecosystems in various countries in the world. Moreover, he has assisted clients such as Nokia, Telefonica and Etisalat to build house design and innovation teams.

Mr Iñaki’s experiences range from representing the Design at the Customer Journey Leadership team at HSBC HK  to leading the delivery of the ePOS assestment for the CEO of Manulife.
He holds an MBA from the Helsinki School of Economics, Msc in Economics and Digital Marketing from the Swedish School of Economics as well as a BA in Business Management.
Iñaki is the Chairman of the Finnish Chamber of Commerce in Hong Kong.

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